Oscar Arenas Larios, founder of 708 AUC

Oscar Arenas Larios is a branding and creativity professional with several years of experience in both historic and cutting-edge brands. He has worked at prestigious agencies such as Morillas, Séptimo, After, and Ogilvy, among others.

He is a published writer whose work ranges from experimental to science fiction, and cultural references are present throughout his work in branding and advertising, providing depth and interacting with other scientific, artistic, and humanistic disciplines.

Professionally, his main areas of expertise are brand strategy, naming, and creative direction.

He is a lecturer in Verbal Identity for the Master’s in Branding and Brand Strategy at LCI Barcelona.

He has also won two Laus awards in Naming and was the only European to attend The Business of Naming, the first naming conference in history.

708 AUC is the culmination of a very personal vision: to reconcile scientific and humanistic thinking with brands.

HAS WORKED FOR

Futbol Club Barcelona, Roca, Pangea Propulsion, Cinco Jotas, Incapto, DYC, Natura Selection, Grupo Atresmedia, la Caixa, Mattel…

HAS NAMED THESE BRANDS

Ahuyentalobos (Grupo TGT), Incapto, Altabruma (Licores de Guatemala) (Laus Award), Colectia (Grupo Yurbann), Constantes y vitales (Grupo Atresmedia)

DCCVII – MMXXVI

A one-man agency

Hiring 708 AUC means hiring Oscar Arenas Larios. You always speak with him and, unless he indicates otherwise, he always executes the work directly. Additional team members are only brought in occasionally if creative capabilities or workload require it. By the way, the network to achieve exceptional quality exists. What's the difference between working with a freelancer? None. So why might this be your option?

Direct contact without bureaucracy

"We'll review it with the team and get back to you." Agencies are often black boxes where communication between talent is an obvious weak point. At 708 AUC, the person who serves you is the person who executes—there's no game of telephone, there's complete transparency and direct contact. This means you won't have to think about your project except at scheduled touchpoints.

Lean structure with maximum value

The team scales when the project requires it. If not, it's just Oscar. You're not paying for structural costs or other clients' excesses. 708 AUC understands the industry landscape: the agency model is in check. If you can't increase your budget and agencies can't pay talent, hiring a traditional agency may cause problems. A "one-man agency" makes your budget generate more value.

Depth and disruptive vision by principle

If you choose to work with 708 AUC, it's because something we've said has convinced you. You can count on that intangible value in your project and your brand. It's not about creating signature brands or consulting, proposing arbitrary or pigeonholed solutions, but rather being an agency of principles. If you're looking for in-depth reflection and solutions that avoid the generic, you'll be in good hands.

Carpe diem at work

There's no ideal brand to work with 708 AUC. There's rather an ideal attitude: open, constructive, and humble. Because nothing is as relentless as consumer judgment, customer choice, and conviction. Every project is a way to maintain or change inertias in a market. We're not here to avoid hurting corporate egos. If you're going to doubt your own destiny and let your brand be part of the masses, there are other agencies happy to use euphemisms.

INTERESTED IN MORE?

On Oscar’s personal website, you can see what he has done in other professional stages at different agencies.

Quo vadis, Oscar

We'll surely have an interesting conversation.

Contact us without obligation for any questions about capabilities or previous experience. Responses within 24 hours on business days with 100% honesty.