708 AUC corresponds to the year of the consulate of Julius Caesar and Marcus Aemilius Lepidus, later known as 46 BC. It was a year of 455 days. You might be wondering what the longest year in history can teach your brand. Fortunately, there’s an answer to that.
Naming, brand strategy, and category disruption in Barcelona
Naming, brand strategy, and category disruption in Barcelona
708 AUC: the year that changed history
Oscar Arenas Larios, founder
708 AUC is the project of Oscar Arenas Larios, who has been assisting brands in their campaigns and battles in branding, naming, and creativity since 2012 AD.
Where are
the dragons
of your brand?
When medieval cartographers were unaware of what lay in a region, they would write “Hic sunt dracones” or “Hic sunt leones” on their maps. 708 AUC is the mindset to find those dragons.
708 AUC is not an agency to follow your competition. It is an agency to leave them behind.
708 AUC is not a provider to follow the beaten path. It is a partner to venture off the maps.
Utonym: current affairs and serendipity in 708 characters
Utonym consists of Oscar Arenas Larios’s bi-weekly missives featuring discoveries from the network battlefield, relevant case studies, or reflections on market and consumer trends. Brevity and depth. Your email will never be used to sell you anything, but if you ever need to buy, simply reply, and if you get tired, you can unsubscribe ipso facto.
The time has come to define an era.
Let’s talk.
The sanctum sanctorum of 708 AUC is near Barcino and the current Via Augusta (the AP-7, not the street). Global availability, both in person and remotely. Let’s begin.
