In the year of the consulship of Gaius Julius Caesar and Marcus Aemilius Lepidus, Rome conquered something it had never conquered before: time.
That year, counting from the founding of the city of Rome, is equivalent to 708 AUC and was the longest year in our history. Advised by his astronomer Sosigenes, Julius Caesar added 80 days to his calendar.
Why? Because the Roman calendar fell short (it usually had 355 days) and it had to be synchronized with the seasons and harvests, aligning the operations of what was about to become an Empire.
That year had two “intercalary” months and a month called Mercedonius; logically, it became known as the Year of Confusion. But its ultimate consequence was clarity.
Those days were not added to delay, but to move forward.
Today, a brand thinking studio with a size more Gallic than Roman recovers that history and takes that year as its name. A studio that believes in Time—not the kind you squeeze between meetings or gain through haste, but the kind that truly counts and impacts the future. The time you dedicate to your brand, even if it means adding days to the calendar to get up to speed.
708 AUC aims to be alignment, motivation, believing your own story. It aims to be stopping the hesitation and making the brave decision to synchronize, to move as one, in the same direction. In brand language, in shared values, in customer experience.
Get in touch and make your time count.
