{"id":217,"date":"2026-04-29T14:15:29","date_gmt":"2026-04-29T14:15:29","guid":{"rendered":"https:\/\/708auc.com\/utonym-the-708-auc-newsletter\/"},"modified":"2026-06-02T14:49:38","modified_gmt":"2026-06-02T14:49:38","slug":"utonym-the-708-auc-newsletter","status":"publish","type":"page","link":"https:\/\/708auc.com\/en\/utonym-the-708-auc-newsletter\/","title":{"rendered":"Utonym, the 708 AUC newsletter"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_scrolling_text scroll_direction=”ltr” scroll_speed=”slower” text_repeat_number=”2″ text_repeat_divider=”none” style=”default” outline_applies_to=”text_only” overflow=”hidden” background_image_animation=”None”]\n
Subscribe to Utonym, a newsletter about naming, brand strategy, category disruption, and other topics you didn’t know you wanted to know about<\/h6>\n[\/nectar_scrolling_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding=”5%” left_padding_desktop=”18%” constrain_group_2=”yes” right_padding_desktop=”18%” bottom_padding_tablet=”15%” left_padding_tablet=”18%” constrain_group_4=”yes” right_padding_tablet=”18%” left_padding_phone=”8%” constrain_group_6=”yes” right_padding_phone=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”slight-fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default” content_layout=”default”][nectar_gradient_text heading_tag=”h1″ color=”extra-color-gradient-2″ gradient_direction=”horizontal” text=”Utonym: current affairs and serendipity in 708 characters”][vc_column_text css_animation=”bottom-to-top” css=”.vc_custom_1780392369478{margin-top: 15px !important;}” max_width=”500″ text_direction=”default”]\n

Why does this newsletter exist?<\/h3>\n[\/vc_column_text][vc_column_text css_animation=”bottom-to-top” css=”.vc_custom_1780348027074{margin-top: 15px !important;}” max_width=”500″ text_direction=”default”]Because we seem as intelligent as the dumbest thing that comes out of our mouths<\/a> and it’s essential to read and draw inspiration from carefully selected sources. Utonym aims to reach both the intelligence we truly have and the intelligence we appear to have. <\/p>\n

Each issue aims to give you the maximum while taking the minimum of your time with fewer than 708 words per issue, seeking what makes you think in a world where too many people already tell you how to think<\/a>. Developing your own ideas from others’ contributions<\/a> is one of the most difficult things when we live surrounded by constant inputs<\/em>. <\/p>\n

Furthermore, if what you’re looking for is to detect major patterns or market shifts before they become mainstream<\/em>, that’s what happens in Utonym.<\/p>\n

Here we talked about the Humane AI Pin first<\/a> a month before it came out and was published in The Verge<\/a>, we were one of the first sources in Spanish to discuss algospeak<\/em>.[\/vc_column_text][vc_column_text css_animation=”bottom-to-top” css=”.vc_custom_1780392391365{margin-top: 15px !important;}” max_width=”500″ text_direction=”default”]\n

Why should you subscribe?<\/h3>\n[\/vc_column_text][vc_column_text css_animation=”bottom-to-top” css=”.vc_custom_1780347775895{margin-top: 15px !important;}” max_width=”500″ text_direction=”default”]Because it’s written by someone who has developed their entire career helping brands relate to the human and digital environment. It’s the free perspective of someone who gets paid for their work and for teaching. <\/p>\n

Utonym is the synthesis of Oscar Arenas Larios<\/a>‘s media diet, the founder of 708 AUC. It’s not a brilliant product or a newsletter that seeks to replace others. It’s something created from the premise that not everyone has time to build a media diet with hundreds of sources (specialized media, other newsletters, and connecting different inputs with each other). <\/p>\n

Furthermore, it’s also designed not to steal your time. 708 characters can be read in no time.[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” sticky_content=”true” sticky_content_functionality=”css” sticky_content_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” content_layout=”default” gradient_type=”default”][vc_raw_html css=””]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[\/vc_raw_html][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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